Qualifications

I’ve had a varied career making art, supporting my community, and empowering organizations and individuals. Whether I’m teaching music, reviewing writing, or analyzing website data, I bring my intense focus, creativity, and attention to detail to my work. I pride myself on showing up for my clients with presence and mindfulness, and hold space for you without judgment or shame.

You can book a free consultation to see if we ✨vibe.✨

 

Core competencies

Here are some things I’m good at! Please feel free to reach out with questions, or book a 20-minute complimentary consultation to see if we might be a match.

  • Skilled in email marketing and website management including on-page SEO, technical SEO, CRO, nurture campaigns, drip campaigns, and more.

    Familiarity with web design, UX, UI, and graphic design, and programming languages including HTML, CSS, and JavaScript/AppScript.

    Highly skilled in copywriting and copyediting, with 3+ years as a professional copywriter for Fortune 1,000 companies.

    Excellent attention to detail and organizational skills. Data-driven approach to problem-solving and strategic thinking.

    Comfortable with enterprise marketing tools (Hubspot, Salesforce, Google Analytics, WordPress, etc), and ability to pick up software skills quickly.

  • Opened a profitable consulting practice, Madeline Clarke SEO, in 2022, and supported Seattle-based tech startups in growing their online organic presences. '

    Led a website team for 3+ years, including web development and web design resources, providing SEO strategy and mentorship to the team.

    Accumulated 1,000+ hours of experience coaching adult writers at every level, from English 101 to PHD dissertations.

    In a student leadership position, educated tutors on how to coach writers, led workshops, and advised campus administration on student support.

    Taught instrumental music one-on-one and in group settings, serving students in marginalized communities, for 4+ years. Instruments taught: Piano, saxophone, and flute.

  • Item description

  • I was fortunate to have an education that included classical piano, jazz saxophone, and ballet. In recent years, I’ve combined my dance and music skills with my technical background to launch my DJ/producer project.

    Please check out the Madlon website to learn more about my artist project, details on how to book me, and exclusive auditory goodies.

  • I studied Informatics at the University of Washington, earning my BS with Interdisciplinary Honors in 2018. I focused my Informatics studies on user experience, taking courses ranging from UX design to computer science to content strategy.

Work Experience

Terakeet, Syracuse, New York (Remote)

Search Engine Optimization Analyst: Nov 2023 - Present

  • Run technical SEO audits and provide recommendations for site performance, on-page optimization, and other key SEO factors.

  • Conduct weekly and monthly analysis of website performance, calling out trends, patterns, and making recommendations for updates.

  • Conduct keyword research, handling large datasets.

Senior Digital Content Specialist: Mar 2022 - Nov 2023

  • Assist content leads in training new specialists and reviewing work.

  • Assist in onboarding new content leads onto accounts, and provided support in developing content strategy.

  • Worked with BI team to implement content outline automation on several accounts, improving team efficiency.

  • Fulfill duties of previous role in addition to new responsibilities.

Digital Content Specialist: May 2021 - Mar 2022

  • Wrote long and short-form copy with an SEO lens for a variety of clients, resulting in significant organic traffic growth.

  • Conducted market research and develop personas.

  • Performed keyword research, competitor analysis, content mapping, and other types of content analysis.

  • Presented directly to clients numerous times on content strategy and SEO best practices.

  • Conducted website content audits and provided recommendations for prospective clients.

  • Created sales enablement collateral.

Shiftboard, Seattle, WA 

Digital Marketing Manager: August 2018 - April 2021

Day-to-Day:

Manage web developer and graphic designer to create and optimize pages, manage information architecture and internal linking strategy on website.

Drive leads with digital advertising to supplement primary organic channel, including PPC and LinkedIn ads.

Support Senior Marketing Director on executing ABM campaigns with content creation, digital advertising, and website resources.

Analyze full-funnel marketing data, make recommendations, and work with CMO, Senior Marketing Director, and peers to drive overall growth strategy, heavily influencing digital marketing strategy.

Accomplishments:

March - July 2020: Managed website migration project, successfully combining two websites onto one domain. Directed page design and development, SEO strategy, and information architecture. Contributed to content strategy and edited copy.

December 2019: Contributed to first-time achievement of Shiftboard ranking #1 for “employee scheduling software”, a highly important keyword and topic for the business.

July 2019: Fixed Google Analytics segmentation problem that led to 75% of marketing traffic being filtered out for our metrics.

November 2018 - February 2019: Drove website redesign, website performance optimization, and SEO strategy, and contributed to the Shiftboard team’s original research, contributing to 30% organic search traffic growth year over year (pre-COVID).

The Underground, Seattle, WA 

Website Manager, Event Promoter, and Resident DJ: July 2019 - March 2020

Drive SEO and web design strategy, manage website maintenance, and write copy, contributing to 79% increase in all website traffic, with a 65% increase in organic search traffic specifically year over year (pre-COVID).

Built out new design for the Underground, Seattle Trance Alliance, and North American Trance Alliance with combination of template and custom code.

Contributed to first-time achievement of #1 ranking for keyword “The Underground Seattle” for the Underground.

Promote events via social media and individual outreach.

Supporting DJ for shows and livestreams for renowned music producers, including Sean Tyas, ReOrder, Daniel Skyver, and MarQ.

AppSheet, Seattle, WA      

Content Marketing Intern and Content Developer: June 2017 - August 2018

Contributed to AppSheet being successfully acquired by Google.

Drove introduction of a content style guide for AppSheet’s customer-facing communication channels.

Represented AppSheet at the 2018 Apps Without Code Conference, speaking to over 50 attendees.

Sent weekly newsletter to 40,000+ contacts, contributing to exposure for blog posts, webinars, and new features.

Managed and wrote some articles in AppSheet’s online help documentation.

Contributed to the AppSheet blog, writing articles, and editing executive contributions.

University of Washington Odegaard Writing and Research Center, Seattle, WA 

Assistant Director (2016-2018) and Writing Tutor (2015-2018)

Managed writing center database, drove tutor satisfaction surveys, analyzed data, and made recommendations based on the data.

Led workshops for fellow tutors on topics like non-directive coaching.

Advocated for and participated in pilot of online tutoring system, improving accessibility and reach of the writing center.

Tutored over a thousand writers from various backgrounds, disciplines, and experiences, helping them find their voice and succeed in academia.

Mentored and trained fellow tutors, helping them develop the tools necessary for effective tutoring.

Seattle Music Partners, Seattle, WA 

Piano, Saxophone, and Flute 1-1 Tutor and Group Band Instructor (Volunteer Role): August 2011 - July 2015

Coached 4th and 5th graders in underserved communities one-on-one throughout the school year and in summer camps, to help them learn their musical instrument of choice.

Conducted and assisted with group band classes of 10-15 students at a time.